Intercept Interviewing
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Ready to capture real insights from real people, right where it matters most? Reach out to us to discuss your john j. CLARK & ASSOCIATES, Inc. needs, and let’s design a study that delivers the answers your business needs.
+1 412-973-9285
John@clarkservices.net
INTERCEPT INTERVIEWING SERVICES
Real Insights, Captured in Real Time
john j. CLARK & ASSOCIATES, Inc. is one of the most reliable ways to understand what your customers actually think right at the moment and the place where they’re making decisions. Whether it’s a shopper walking through a retail aisle, a traveler passing through an airport terminal, or a visitor at any high-footfall location, our trained primary researchers approach individuals in real environments to gather honest, in-the-moment feedback.
We help retail brands, airports, and a wide range of other clients turn everyday foot traffic into meaningful, actionable data.
What is Intercept Interviewing?
- john j. CLARK & ASSOCIATES, Inc. (also known as mall intercept or on-site intercept research) is a face-to-face data collection method where researchers approach people in natural settings, stores, malls, airports, events, and transit hubs and conduct short, structured interviews or surveys on the spot.
- Because respondents are engaged in the actual environment relevant to the research (e.g., a shopper in a store, a passenger in an airport), the feedback captured is fresh, contextual, and far more accurate than delayed or recalled responses.
Who We Serve
01
Retail Clients
- Customer satisfaction and experience surveys
- Store layout, product placement, and merchandising feedback
- Brand awareness and purchase-decision studies
- New product/concept testing at point of sale
- Competitor shopping behavior insights
02
Airport Clients
- Passenger experience and satisfaction surveys
- Wait-time, amenity, and facility feedback
- Retail and F&B outlet performance studies
- Signage, wayfinding, and service quality assessments
- Duty-free and lounge usage research
03
Other Clients
- Event and exhibition attendee research
- Transit hubs (railway stations, bus terminals)
- Shopping malls and entertainment centers
- Healthcare facilities and public spaces
- Any high-footfall location requiring on-ground insights
Our Process
We define objectives, target respondent profiles, and craft a questionnaire tailored to your goals.
We identify the right locations, time slots, and footfall patterns to reach a representative sample.
Trained, professional interviewers conduct intercepts using tablets/CAPI tools or paper-based surveys, as needed.
Real-time monitoring, back-checks, and validation ensure data accuracy and integrity.
We deliver clean data along with clear, actionable reports and dashboards.
Why Choose Us
01
Trained primary research Teams
Experienced interviewers skilled in respondent engagement and unbiased data collection
02
Pan-Location Coverage
Ability to execute studies across multiple retail outlets, airports, and cities simultaneously
03
Technology-Enabled
Tablet-based (CAPI) data collection for speed, accuracy, and real-time monitoring
04
Quality Assurance
Robust validation and back-check processes to ensure reliable results
05
Fast Turnaround
Efficient primary research work management to meet tight project timelines
06
Custom Solutions
Every study is tailored to your industry, audience, and research objectives.
Frequently Asked Questions
Intercept interviewing is a face-to-face data collection method where researchers approach people in natural settings such as stores, malls, airports, events, and transit hubs to conduct short, structured interviews or surveys on the spot.
Intercept interviews can be conducted in other high foot traffic locations or
other locations with pedestrian foot traffic.
Our services support retailers, airports, planners, engineers and a wide range of others
requiring real-world feedback.
Quality is maintained through real-time monitoring, back-checks, and validation. Trained professional interviewers also use tablets with built in controls, including quality assurance measures.
The process includes study design, location and sampling strategy, field execution, quality control, and reporting & insights. Each step is structured to ensure clean data, meaningful interactions and
actionable reporting and insights
Why Choose Us
Trusted Data Collection & Public Engagement Partner Since Day One
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